2. a. Concepts of Sustainability. Social Sustainability

All three dimensions of ESG–environmental, social, and governance–are important elements of sustainable, and the “S” in this concept of ESG, brings social sustainability as a relevant aspect of sustainability, it is known that the hotel industry increasingly prioritizes social sustainability along with environmental initiatives. This shift encompasses not only improving energy and water efficiency and reducing waste, but also focusing on meaningful community engagement, fair labour practices, and supporting local economies.

As part of their commitment to social sustainability, hospitality companies strive to provide transparency about their broader impact to stakeholders, including investors, customers and employees. This implies going beyond mere symbolic actions to implement strategies that genuinely contribute to social well-being and equitable development. With the integration of technology, these companies are not only evaluating their environmental footprint but also their social impact, including indirect effects on local communities and cultures. Through these efforts, the industry aims to encourage a more responsible and inclusive approach to tourism and hospitality management.

A definition from social sustainability in business, “Social impact includes anything that affects company-stakeholder relationships: from how much and how reliably suppliers are paid, to how a product affects lives. From how small shareholders may be treated to the impact of alcohol on health and communities.” from Professor Adrian Henriques -Accountability and CSR at Middlesex University and author of ‘Corporate Impact – Measuring and Managing your Social Footprint.’