2. a. Strategies to educate and involve staff in sustainability initiatives

Several studies (Cloud, 2023; Verlinden, 2023) pointed out that is crucial to look to core values when organizations are trying to improve their employees engagement, considering these values the foundation for those strategies. Those core values are: Respect, Transparency, and Two-way communication.

Sustainability is a very important issue to all the organizations namely in the hospitality sector. Despite several efforts to become more sustainable, organizations face an important challenge related with the ways in which they train and create awareness about this topic in their employees. Some literature (Deedster, 2023) point several strategies to promote employee engagement for sustainability, namely: Establish clear sustainability goals; Educate and empower employees; Gamify the sustainability journey; Encourage collaboration and teamwork; Integrate sustainability into everyday work; Provide transparency and communication; Encourage feedback and innovation.