4. b. Communication strategies to inform and involve guests

Implementing a guest engagement plan can improve communication with guests and offer a seamless online and offline experience at the hotel and tourism companies. The organizations may employ technology to enhance visitor engagement throughout the entire stay experience. The more positive is the visitor experience, more probable it is that they will voice their opinions online and continue to interact with your brand on social media in the future. This may lead to brand awareness, increase retention rates, and encourage reservations while also raising overall customer happiness and obtaining insightful and useful feedback from your visitors.

Here are some suggestions for communicating with customers and involving them in the sustainability advocated by the hotel: Arrange significant engagement; Be careful with the (Nisa, Varum and Botelho, 2017); Interpersonal communication; Create a pledge or charter for responsible visitors; Be a role model (Acampora, Preziosi, Lucchetti and Merli, 2022); Information about their impact during their stay; Highlight achievements; Social media; Brand linked to sustainability.