6. b. Communication achievements and improvements to stakeholders and the public

Transparency is crucial for sustainability reporting and is now considered a business imperative for ESG. Share your sustainability initiatives, progress, and challenges through annual sustainability reports, public platforms, and other communication channels. Transparent reporting enhances credibility, helps build a positive reputation, and attracts environmentally conscious consumers. Create a mission statement that emphasises the hotel’s sustainable initiatives. Make this mission statement accessible to the public and thus also to all interested stakeholders (guests, employees, partners, etc.). Communicate your developments and goals regularly in the form of sustainability reports and environmental programmes. A CSR officer can be nominated in the hotel who is responsible for these agendas. Actively communicate your commitment to sustainability to your guests and sensitise them to the topic. Sustainable communication (e.g. via the hotel website, social media campaign, displays / certificates in the hotel, media presence, etc.) make a decisive contribution to sharing the ‘green path’ you have taken with the public, guests, business partners, employees, stakeholders, etc.